Virtual Try On (VTO) is a tool that lets shoppers see how a product looks on them before making a purchase. Whether it’s a ring, sunglasses or lipstick color, customers can “try it on” digitally  any time and any place. 

Utilizing Augmented Reality (AR) and Artificial Intelligence (AI), Virtual Try On helps bring the benefits of a store experience and online shopping to the customer. It is engaging, fast, interactive and personalized, allowing users to make better decisions.

Types of Virtual Try On Technology

• AR-Based Virtual Try On
• AI-Based Virtual Try On
• Mixed Reality (MR) Try On

Let’s discuss it in detail: 

AR-Based Virtual Try On:

With Augmented Reality (AR), guests can seamlessly try things on themselves with no more than their mobile phone or laptop camera. Want to try on a gold pendant, designer shades, or the latest in expensive lippies? AR digitally projects the object onto the guest’s live image, as if they were viewing themselves in a smart mirror. 

Shoppers will be able to experiment with many different styles and colors and sizes before any purchase decisions are committed. Seeing yourself in different variations before making a decision is very helpful, particularly for accessories and cosmetics, where a shopper’s appearance is everything. AR-enabled try-ons help generate confidence, and improve the overall shopping experience, creating greater immersion and enjoyment.

AI-Based Virtual Try On:

Artificial Intelligence (AI) takes the try-on experience a step further by adding personalization and smart suggestions. Instead of offering a one-size-fits-all view, AI analyzes individual features like face shape, skin tone, hand size, or even fashion style—and recommends products that are most likely to suit the customer.
This not only makes shopping faster and easier but also helps reduce decision fatigue leading to higher satisfaction and fewer returns.

Mixed Reality (MR) Try On:

Mixed Reality incorporates both the digital and physical worlds to produce truly engaging shopping experiences.  When utilizing MR, you aren’t just viewing a product on your body; you can engage with it in 3D space.  Visualize walking around a virtual dressing room, trying on new outfits, or placing a new sofa in your actual living room, determining if it fits your decor.  

MR simulates the experience of online shopping as if you were in a physical store, with the added benefit of staying at home.  This is exceptionally important for home décor, apparel, and lifestyle brands because context and spatial visualization are critical to successful online shopping. 

The engagement factor of MR creates purchase certainty for customers and turns window shoppers into true buyers.

The Challenge: Low e-Commerce Conversion Rates

No matter how beautiful your web design is or how great your product is, most online stores convert only 2 to 3% of their visitors into purchasers. This means that 97 out of every 100 visitors leave without making a purchase.

So what is stopping them?

Uncertainty about Product Fit

The customer can’t physically touch the product. They can’t wear that ring, they can’t see how those sunglasses fit their face, and they cannot see if those earrings match their outfit. They are feeling uncertain, and hesitation is counter to converting.

Doubts About Appearance

Even with high-res photos and video clips, shoppers are still left guessing:
“Will this lipstick match my skin tone?”
“Will this necklace sit too high or too low?”
“Will this bracelet suit my wrist size?”
Photos only tell part of the story, they don’t show the product on them.

Fear of Returns and Regret

Online shoppers have been burned before ordering something that looked perfect on the model but felt completely off when it arrived. That leads to return hassles, wasted time, and money. Many people abandon their carts simply because they don’t want to deal with that risk.

Lack of Personal Connection

Traditional eCommerce often feels like a one-size-fits-all function from an eCommerce perspective as it does not offer the personalized recommendations and attention shoppers receive in conventional stores. Without that human connection, customers are less likely to feel engaged with their purchase, and more likely to walk.

How Virtual Try On Solves These Problems

Touch Try’s Virtual Try On solution visually mimics the experience of shopping in store instead of online. This allows customers to visualize and sense their product digitally, allowing them to feel more confident in their purchase.

Here’s how it works:

• See before you buy: Customers can virtually try on items and see how they fit them.

• Lower return rates: The more confidence you have in your purchase, the less likely you are to have mismatched products.

• Better Experience: Try-on engagements are fun, interactive, and personalized for each customer and also easy to use.

• High conversions: When people feel good about a purchase they are more likely to pull the trigger.

Why Virtual Try On Is a Must Have for Modern Brands

• Builds Customer Trust: Being able to view fit or how something looks on yourself helps eliminate doubt and builds confidence.

• Lowers Returns: Customers are less likely to return items they have previously seen on themselves even if it is a relative sense of what it would look like.

• Increases Engagement: By allowing customers to try on different styles and different colors, we help keep customers on the site longer which increases the likelihood of a consumer making a purchase.

• Provides Data: Track what products customers try on, like, and purchase, then provide targeted personalized marketing and insights with enhanced data.

The Future of Virtual Try On

As tech continues to evolve, Virtual Try On is becoming more powerful and accessible. Here we discuss some major points in short.

• Smarter AI for personalized size, fit, and style suggestions
• 5G Networks for faster, lag-free try-on experiences
• Immersive AR/VR Showrooms for virtual shopping with friends

In the near future, Virtual Try On will become a standard feature on every major e-Commerce website. Brands that adopt it very early.

Final Thoughts

As online competition increases, it’s no longer enough to offer great products, you also need to provide great experiences.

Touch Try’s Virtual Try On technology helps you do just that.

It eliminates doubt, brings the product closer to the consumer, and increases the probability of conversion. Ultimately, it lowers returns, enhances customer satisfaction, and provides a more memorable experience with your brand.

Are You Ready to Level-Up Your Shopping Experience?

At Touch Try, we help eCommerce businesses create continuous, playful, and high converting try-on solutions.

With our customers seeing an average 160% higher engagement and 30% increase in conversion rate.

Visit https://touchtry.com Let’s turn curiosity into confidence and browsers into buyers.