Virtual Makeup Try-On by TouchTry
TouchTry’s Smart Makeup Try-On lets customers experience a real-time digital makeover using advanced AR and intelligent face-tracking technology. Built for beauty brands and retailers to boost engagement, confidence, and conversions. Brands using virtual makeup experiences have seen up to 200% growth in conversion rates.
See makeup on your face — instantly, virtually, confidently
How TouchTry Virtual Makeup Experience Works
TouchTry delivers an ultra-realistic makeup preview that feels like looking into a smart virtual mirror — no downloads, no friction.Customers can try makeup online instantly, free and in real time.
Lip Color Virtual Try-On
TouchTry offers a high-precision lip color try-on experience that accurately recreates real-world shades, textures, intensity, and application styles in a digital environment. Customers can preview how lip products truly look before buying — with natural blending and realistic finish.
Supported Application Styles
- Single Shade
- Dual-Tone Colors (New)
- Ombre Effects (New)
- Artistic Lip Designs
- Lip Liner Styles (6 distinct application patterns)
Available Lip Finishes
- Matte
- Satin
- Sheer
- Gloss
- Shimmer
- Metallic
- Holographic
Lip Liner Virtual Preview
TouchTry delivers a specialized lip liner try-on experience with six commonly used liner styles.
The system precisely follows each user’s natural lip shape to ensure clean edges and realistic definition.
Lip Liner Styles
- Large & Full
- Small
- Larger Upper Lip
- Larger Lower Lip
- Wider
- Shorter
Lip Plumper Experience
Create a softer, fuller-looking lip appearance with TouchTry’s virtual lip plumper preview. Users can adjust visual effects and explore multiple lifelike finishes for a natural enhancement.
Adjustable Effects
- Plumpness Level
- Lip Line Visibility
Supported Plumper Finishes
- Gloss
- Holographic
- Matte
- Metallic
- Satin
- Sheer
- Shimmer
Eyebrow Virtual Styling
TouchTry elevates eyebrow shaping with a highly customizable brow try-on system. Customers can experiment with 600+ eyebrow shapes and patterns, along with multiple fine-tuning controls for a natural, well-defined look.
Supported Brow Finishes
- Matte
- Shimmer (New)
Precision Brow Adjustments
- Arch Control
- Thickness Control
- Definition Control
- Position Adjustment
- Intensity Control
- Texture Adjustment
Eyeshadow Virtual Try-On
Help customers discover eyeshadow looks that truly enhance their eyes. TouchTry supports 1,000+ eyeshadow patterns and palettes, ranging from simple single-shade looks to complex multi-color combinations. Custom palettes can be created and added effortlessly.
Supported Eyeshadow Finishes
- Matte
- Shimmer
- Metallic (New) — supports up to 5-color palettes for bold, multi-dimensional looks
Eyeliner Virtual Styling
Offer a wide variety of eyeliner looks so customers can find their perfect match. TouchTry supports 800+ eyeliner styles, with full customization options. New styles can be added easily.
New: Multi-Color Eyeliner
Enable creative expression with multi-color eyeliner looks, allowing shoppers to explore bold combinations and unique styles.
Eyelashes Virtual Try-On
Let customers preview different lash styles before purchasing. TouchTry includes 1,000+ realistic eyelash patterns, with adjustable placement and density.
Lash Placement Options
- Upper lashes only
- Lower lashes only
- Both upper & lower lashes
Eye Color Preview
Allow shoppers to try natural-looking colored contact lenses virtually. Custom eye color patterns can be created and added easily through the TouchTry management console.
Blush Virtual Try-On
TouchTry enables true-to-life blush previews across a wide variety of shades and placements. Customers can experiment with 140+ blush patterns and multiple textures.
New: Multi-Color Blush
Support up to 3-color blush combinations for layered, dimensional looks.
Supported Blush Finishes
- Matte
- Dewy
- Shimmer
Foundation Shade Preview
TouchTry helps users find the right foundation shade quickly and confidently. Customers can adjust coverage intensity to simulate real-world application, from light to full coverage.
Supported Foundation Options
- Matte Finish
- Glowy Finish
- Adjustable Coverage Intensity
Concealer Virtual Preview
Enable shoppers to identify the right concealer shade for their needs. Coverage levels can be adjusted to reflect different concealment strengths.
Adjustable Control
- Coverage Intensity
Highlighter Virtual Try-On
Give shoppers creative freedom with a rich highlighter experience. TouchTry supports 25 highlighter patterns, allowing experimentation with placement and glow levels.
Supported Highlighter Finishes
- Matte
- Glow
- Shimmer
Contour Virtual Styling
Help customers find the contour shade that complements their skin tone and undertone. TouchTry offers 9 distinct contour patterns for precise face sculpting previews.
Bronzer Virtual Preview
Remove uncertainty when choosing bronzer shades. TouchTry’s virtual bronzer try-on supports 5 unique application patterns, helping shoppers identify the most flattering tone for their complexion.
Bronzer Virtual Preview
Experience advanced blush visualization.
TouchTry introduces multi-tone 3D blush try-on, enabling:
- Customizable blush placement
- Multiple textures (matte, satin, shimmer)
- Natural blending with facial contours
The system automatically adapts to:
- Age
- Ethnicity
- Skin tone
- Skin texture
- Facial structure
Use TouchTry Makeup Try-On Anywhere
Web Integration
TouchTry works seamlessly across modern browsers with easy web SDK integration.
Mobile App Integration
Launch your own makeup try-on mobile app using TouchTry’s advanced SDKs.
SaaS for Online Stores
Add virtual try-on buttons to your store using TouchTry’s ready-to-use integrations for:
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Why Beauty Brands Choose TouchTry
TouchTry works seamlessly across modern browsers with easy web SDK integration. TouchTry focuses on real results, not just visuals.
Built for Growing eCommerce Brands
TouchTry offers an easy, affordable solution for small to mid-sized beauty businesses.
- Covers major cosmetic categories
- No heavy technical setup required
- Create virtual SKUs in minutes
- Launch fast with minimal development effort
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One Makeup Experience Across All Channels
TouchTry enables true omnichannel AR commerce.
Create your virtual makeup effects once and activate them across multiple platforms including:
- Search & social platforms
- Social commerce
- Marketplaces
- In-store digital experiences
This ensures a consistent try-and-shop journey everywhere.
In-Store Virtual Makeup & Smart Beauty Scanner
TouchTry also powers in-store virtual makeup experiences. Customers can try makeup digitally in real time using smart beauty scanners — a hygienic, safe alternative to physical testers. Perfect for modern retail environments.
Proven ROI for Beauty & Cosmetic Brands
TouchTry Virtual Makeup Try-On delivers measurable impact:
Built for Performance-Driven eCommerce
TouchTry helps brands:
- Offer personalized shade recommendations
- Deliver accurate product visualization
- Deploy across web, mobile, and in-store
- Launch quickly with ready integrations
Virtual makeup isn’t just immersive — it’s commercially powerful.
Advanced Face Analysis Technology
TouchTry uses intelligent face analysis for:
- Real-time tracking
- Jitter-free performance
- Precise alignment with facial features
- Inclusive support for all skin tones and ethnicities
Built for speed, accuracy, and realism.
Upgrade Your Beauty Commerce with TouchTry
Whether you’re a growing D2C brand or a global beauty retailer, TouchTry delivers scalable AR-based makeup try-on solutions that convert. Let’s build immersive, confident, next-generation beauty shopping — together.